Comments on: Social Media Pundits – This Post’s For You

By: What Social Media Engagement is All About | Ariel Marketing Group Blog

Fri, 12 Aug 2011 12:12:35 +0000

[…] then he turned me onto a post by Daniel Newman that called out Social Media Pundits for talking about Engagement when they only engage with EACH […]

By: danielnewmanUV

danielnewmanUV — Mon, 08 Aug 2011 22:01:16 +0000

@Jordan_Keats@Natasha_D_G I think 4sq should be banned. It is creepy and stalkerish IMO

By: Jordan_Keats

Jordan_Keats — Mon, 08 Aug 2011 20:10:33 +0000

@Natasha_D_G Of course! In no way do I mean a social strategy is to turn your account into a RSS fed “bot”, but sharing quality ideas (links) is a great way to generate discussion and interaction. I find it far more interesting than foursquare updates and personal “status updates”.

By: Jordan_Keats

Jordan_Keats — Mon, 08 Aug 2011 20:09:32 +0000

@Natasha_D_G Of course! In no way do I mean a social strategy is to tun your account into a RSS fed “bot”, but sharing quality ideas (links) is a great way to generate discussion and interaction. I find it far more interesting than foursquare updates and personal “status updates”.

By: danielnewmanUV

danielnewmanUV — Mon, 08 Aug 2011 19:57:57 +0000

@Natasha_D_G@Jordan_Keatscasuist Wow NDG – did the hammer just fall on Jordan? Love it when I get you fired up. Cheers!

By: Natasha_D_G

Natasha_D_G — Mon, 08 Aug 2011 19:51:42 +0000

@Jordan_Keatscasuist Hmmm – engage in the world of #SM means interact… Spewing out good content is only half of the equation in my humble opinion. But then again what do I know? I’m no pundit. I do have some photo shop skills though, I might make my own pundit badge. [halo]

By: danielnewmanUV

danielnewmanUV — Mon, 08 Aug 2011 19:22:46 +0000

@Jordan_Keatscasuist The world is built on differing opinions. If you read futher down my blog I talk about there not being a “Right Way” to do Social. I strongly believe that.

In this blog, I am saying that the teaching of many of the pundits is “Direct Selling” per se meaning you engage and build relationships more 1 to 1.

Therefore, I would expect them to do it.

Harvard Biz Review puts out great content, but they aren’t preaching for everyone to engage. They are saying hey, we broadcast content, if you like then follow us.

Make sense?

Thanks for dropping in. Great comment!

By: Jordan_Keats

Jordan_Keats — Mon, 08 Aug 2011 19:09:58 +0000

There’s been a lot of engaging content about engaging on Twitter of late, and I feel compelled to chime in for once. What I consider engagement is sharing valuable content, not bloviating to a crowd of the converted – but sharing useful links to articles that help you personally or professionally.

When I come across a twitter account from an academic, like casuist , or a news agency, that brings to my attention contextualized information I have to think about: I’m engaged to the point of captivation.There are a few Twitter accounts I make a point to visit on a regular basis, and what keeps me coming back is that they are talking about and sharing ideas, not gossip.

I could name a number of super skilled professionals who never signal themselves as experts or engage in trivial conversations, and are quite fine with having under a thousand (or hundred) followers.

Thanks for letting me rant!

By: danielnewmanUV

danielnewmanUV — Mon, 08 Aug 2011 17:31:41 +0000

@janwong Thanks bud. It is funny how some have come out of the woodwork defending themselves in this post. That engagement means one of two things. I’m not talking about you or you are guilty and my freedom of speech is a micro consequence.

No point in blogging about sunshine and puppy tails so we may as well say what we think!

Awesome having your readership. Most appreciated.

By: janwong

janwong — Mon, 08 Aug 2011 17:09:01 +0000

Whoa, I agree with you 100% on this one. I too have been noticing that pundits tend to have an invisible circle of themselves. I can understand if they’re too busy to reply to every single tweet especially if they’ve tens of thousands of followers but to hear from them every now and then is definitely a good thing and in your words, “branching out and extending your network”. Perhaps it’s time for the pundits to come down once again to engage for real. Awesome post, Daniel!